Thank you 🙏🏽 I have always thought that at times we (entrepreneurs) hyper-focus on demographics and in the process miss out on a large portion of potential customers.
Admittedly, there are some products that are incredibly particular, say hair products targeting women. In that case, then your demographic is unquestionably women. But in most cases, making it easy for people of different backgrounds and generations to adopt your product might serve one better.
That's my two cents at least. Thanks for the comment and welcome to the community😊
Unfamiliar territory is what keeps us crawling forever. Safaricom a giant in the jungle. They trend very well on those unfamiliar grounds. Challenged as an entrepreneur
"Make it easy for people of different generstions and backgrounds adopt your product"
That is deep. No worries on demographics
Thank you 🙏🏽 I have always thought that at times we (entrepreneurs) hyper-focus on demographics and in the process miss out on a large portion of potential customers.
Admittedly, there are some products that are incredibly particular, say hair products targeting women. In that case, then your demographic is unquestionably women. But in most cases, making it easy for people of different backgrounds and generations to adopt your product might serve one better.
That's my two cents at least. Thanks for the comment and welcome to the community😊
Unfamiliar territory is what keeps us crawling forever. Safaricom a giant in the jungle. They trend very well on those unfamiliar grounds. Challenged as an entrepreneur
Safaricom is continually challenging me as well. I keep learning new lessons about succeeding in unfamiliar grounds. Thank you🙏🏽
Avoid niching out. 💭 That got me thinking. Amazing insights. Totally not an afterthought
😊😊🙏🏽